The Power of Storytelling in Legacy Fundraising

Claire Routley

Head of Consultancy

27 May 2024

First Legacy Futures Masterclass in the Netherlands

On Monday, May 27th, 9:30-12:30, you have the unique opportunity to participate in the very first Dutch Masterclass by Legacy Futures. This live event is a must for anyone involved in legacy fundraising and the future of philanthropy.

Connecting with a donor's life story can be a powerful catalyst for leaving a legacy. But how do we do it best? Professor James shows us how leveraging ancient stories and the latest research results can lead to powerful, effective, practical techniques that anyone can use to encourage legacies to their own organisation. Following this, Dr. Claire Routley will delve into the practical application of these insights for our legacy fundraising programs. How can we employ storytelling in various ways, in donor stories and journeys, as well as in the stewardship activities?

Top Speakers

Dr. Claire Routley, head of consultancy at Legacy Futures, and Professor Russell James from Texas Tech University, leading experts in legacy fundraising, will share their insights and expertise.

This is your chance to learn from experts how to effectively communicate about legacies to your organisation.

Location: Amsterdam, Tolhuistuin (across from Central Station)

Date and Time: Monday, May 27th, from 9:30 am to 12:30 pm

Price: €160,- (excl. booking costs)

Book now

This Masterclass is offered in collaboration with Toegift.nl. Participants from Toegift.nl can obtain tickets directly through the campaign.