In this class, we’ll share the latest academic research and the very best of professional experience and practice.
I recently completed the Certificate in Legacy Fundraising course and the content and learning is exceptional.
Matthew Lang, CFRE
We’ll share the latest academic research and the very best of professional experience and practice. Critically, the course will also showcase new learning for legacy fundraising from the science of philanthropic psychology.
You’ll learn how to help supporters overcome the barriers associated with will making and to design communications that resonate with donor identity and deliver a deep sense of supporter wellbeing that is unique to the legacy context.
The course offers 20 hours of online learning spread over a total of 4 weeks. You’ll listen to lectures, undertake assigned readings and participate in 2-3 discussion forums in each week of the class. You can log in whenever you want to, but we recommend keeping up with the weekly schedule to get the most out of the class AND the interaction with your peers.
In-Memory Insight now welcoming new members
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Deadline to sign up to Legacy Marketing Benchmarks
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In-Memory Webinar
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