Legacy Voice has truly been one of the best agencies I have worked with in the sector. They listen and understand our needs, generating fantastic ideas and plans which meet objectives, benefitting our charity and our supporters.
Nicola Hall, Product Manager – Legacies, Royal British Legion
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What legacy fundraisers can learn from ‘Mr Bates vs The Post Office’ ITV drama when it comes to forming their own narrative
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Our recent Tomorrow's World masterclass explored how the world around us is changing and what it might mean for the future of legacy giving. In this article we share some of the themes we see emerging, and what it might mean for your charity.
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Stephen works closely with Group-wide clients to maximise their legacy giving potential.
Dr Claire Routley has worked in fundraising for over fifteen years, specialising in legacy fundraising for the last decade. In 2011, she completed a PhD looking at why people choose to leave legacies to charity.
Kate has been an in-memory consultant since 2017 and has been instrumental in shaping the work of the In-Memory Insight Research Programme.
She has worked in Gifts in Wills since 2017 working with lots of different charities within the UK, Europe and Australia.
Emily joined Legacy Voice in 2022, where she supports charities to develop their in-memory strategies.
Nancy joined Legacy Voice in 2022, where she brings a wealth of experience to support charities in developing their in-memory programmes.
Lucy has worked in the charity sector for over 15 years since leaving university.
(Almost) everything we know about legacy giving
So we commissioned a major literature review (a world’s first actually), and asked some of the leading academics in fundraising to pull together everything that research can tell us about legacy giving. Fill in the form to request your copy.
