Yet many charities are all too often unsure about how to talk to their supporters about legacy fundraising, or concerned about causing offence.
So we have put together ten tips to help you find your voice and have more amazing legacy conversations – and raise even more money for your causes.
We must remember that with legacy fundraising we’re not talking about the mechanics of Will making and death. We’re asking people to think about the things they are passionate about in life, to help them continue them into the future.Read more
For many people with children, the idea of leaving money to charity could be seen as somehow disinheriting your family. So it is really important to use ‘family first’ messaging when talking about legacy giving to overcome this barrier.Read more
Think about the groups of people that are most likely to want to leave a gift to your cause in their Will. The more specific you can be, the better. Remember, legacy giving is not about your charity, it is all about the donor.Read more
Think about your vision and what you are trying to achieve as an organisation. You are asking people to join you and leave a gift that will achieve something big in the future. Communicate your legacy message simply and clearly – in one sentence if possible.Read more