The best ones take their inspiration from all three and are expressed through the voice of the donor. We develop creative territories, test them with warm and cold audiences, and bring them to life in legacy materials and the potential to take them into big campaigns.
We have created new legacy propositions for charities of all shapes and sizes.
For the likes of Prince’s Trust, GOSH, RSPCA, Mencap, Scope, Welthungerhilfe, Natural History Museum, Trussell Trust and Comic Relief. Our collaborative process is tried and trusted, from qual and quant donor insight, to warm and cold testing and creative delivery.
Read about how we helped Comic Relief create a new Legacy Proposition.
For more information contact Richard Hill.