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It has never been a better time to prioritise in-memory giving.

UK charities raise over £2.2 billion per year, and our research shows that in-memory donors are three times more likely to go on to pledge a legacy than regular givers. We are leaders in this field and can help you unlock your potential.



Want to grow in-memory income, but unsure where to start?

We provide a comprehensive assessment of your current position and future potential.


Content Review

Online is now the most popular way to give in-memory, and your website is your best channel for awareness and inspiration.

Informed by 10 years of mystery shopping and stewardship research, our In Memory Content Review will give you best practice examples from the sector, recommendations that you can act on straight away, and a brief for your Digital Team.


Insight & Strategy

We focus entirely on research that generates actionable insight from in-memory supporters.

To inspire your in-memory vision, mission and strategy, to maximise in-memory giving, enrich the experience of in-memory givers, and ensure the memory of their loved one lives on.

Swimmers in lanes

Product Development

We are specialists in scoping and designing in-memory products.

We can help you fill existing gaps, develop new products, or make existing products, like tribute funds, work harder. Our dynamic, workshop-based approach will create, test and refine ideas with the greatest potential; and give those ideas the very best chance of success.

Our Work

Kate and the team were wonderful to work with from the very start. The final report was thorough, detailed, carefully considered and, best of all, relatable. Their recommendations have equipped us to take our in-memory fundraising to the next level. Bethan Hazell, Gifts in Wills and Estates Manager, PeterMac