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It has never been a better time to prioritise in-memory giving as part of your fundraising strategy.

UK charities raise over £2 billion per year, and our research shows that in-memory donors are three times more likely to go on to pledge a legacy than regular givers. We are leaders in this field and can help you unlock your potential.



Do you want to grow in-memory income, but are unsure where to start?

Legacy Voice’s unique Health Check service can provide a comprehensive assessment of all aspects of your in-memory operation.


Content Review

With giving online now the most popular way to support a charity in-memory, your in-memory landing area is your shop window – your very best channel for creating awareness and inspiration.

Informed by insight from our 10 years of mystery shopping and in-memory stewardship research, our content review will take a hard look at the effectiveness of your online content in the competitor context. You'll receive a forensic, highly practical report, packed with best practice examples from around the sector; and a set of recommendations that you can act on straight away – or use as a ready-to-go brief for your Digital Team.


Insight and Strategy

We are highly experienced in designing and delivering research to generate the most useful and inspirational insight from in-memory supporters.

We can help you understand the needs and drivers of your own supporters, and to refine and enrich the in-memory stewardship experience for others.

Swimmers in lanes

Product Development

We are specialists in the initial scoping phase of in-memory product development.

Do you need to fill a particular gap in your in-memory offerings? Are you interested in developing a brand-new product, perhaps for mass engagement, or regular giving? Or simply looking to make a current offer, like tribute funds, work harder for you? Either way, with our dynamic, workshop-based approach, we’ll help you generate, stress-test and refine the ideas with the greatest potential for your charity. And we’ll bring clarity on how to give those ideas the very best chance of success – including recommendations for further development and testing.

Kate and the team were wonderful to work with from the very start. The final report was thorough, detailed, carefully considered and, best of all, relatable. Their recommendations have equipped us to take our in-memory fundraising to the next level. Bethan Hazell, Gifts in Wills and Estates Manager, PeterMac

Nancy Everson

Want to know more?

For more information contact Nancy Everson

Our team