Client Area Search
Home
Home Legacy Futures logo

SPEAKERS

Claire Routley

Consultancy Director

EVENT DATE

20 November 2025

Legacy and In-Memory Fundraising conference 2025

Evidence is mounting that there is an important link between brand strength and legacy giving. And, at the same time, legacy and brand teams share similar challenges around short-termism, understanding and measurement. 

In this session, we will briefly present the evidence about the link between legacy and brand, before handing over to our panel to discuss topics such as how the two teams can work effectively together, make the most of the connection and address shared challenges.

Find out more

Upcoming events