The Power of In-Memory Motivated Storytelling

Nancy Everson

In-Memory Consultant

Emily Grint

In-Memory Consultant

20 November 2025

Legacy and In-Memory Fundraising conference 2025

Story telling is a well-recognised, powerful tool in fundraising, especially so for in-memory giving. Supporter stories can significantly enhance your marketing, stewardship, and internal engagement.

In this inspiring session, Emily and Nancy from Legacy Futures’ In-Memory team will explore what makes storytelling so powerful, and look at the most effective ways to capture and incorporate in-memory stories into your communications. Emily and Nancy will share some of their favourite in-memory supporter stories, highlighting what makes them examples of best practice.

You’ll leave this session with practical tips to help you gather and share authentic in-memory stories with confidence.

Find out more