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AUTHOR

By Legacy futures team

DATE

30 October 2026

People, patterns and the unexpected

People rarely fit neatly into boxes – and this month’s Everything Legacy explores some of the patterns, surprises and stories shaping legacy giving.

Inside the October edition:

  • How Alzheimer’s Society built an award-winning legacy team – discover what helped the team take home Legacy Team of the Year 2026, and how insight, innovation and supporter experience have contributed to its success.
  • A surprising finding about child-free legacy audiences – new CharityTracker research reveals an interesting difference in when people with and without children make their wills, and what that could mean for legacy fundraising.
  • One very unusual final wish – with Halloween upon us, the Smee & Ford will-reading team shares one of the more memorable wills they’ve encountered.
  • Free upcoming dates for your diary:
    • Life beyond the free will offer – find out more about an upcoming free session with our friends at DTV Group, exploring who free will offers reach, who they may miss, and the overlooked legacy opportunities already within charities.
    • Getting started with legacy giving – Dr Claire Routley joins Fundraising Everywhere and Benefact Group for a free webinar looking at the motivations behind legacy giving and the foundations of a successful programme.

Plus, we meet Sophie Boswall-Perks, Product Manager for our charity insights portfolio, and round up the latest events and resources from across the sector.

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