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This year’s qualitative research comprised four focus groups with people currently using social or digital media in memory and fourteen depth interviews with people who are at the forefront of S&DM in-memory of a loved one or could influence others in future.

Our 2016/17 research focused on how donors and fundraisers use social and digital media in memory of those who have died. This report highlights some key insights from the in-depth consumer research conducted for the project. We are grateful to our learning circle members for agreeing to share these findings more widely.

Facebook appears to be 'the' social medium that is most relevant to remembering people who were loved and lost. In-Memory Insight. The use of social and digital media in-memory

In this report you will learn

  • How Social Media is changing this giving
  • Generational differences
  • The importance of connection