Our 2016/17 research focused on how donors and fundraisers use social and digital media in memory of those who have died. This report highlights some key insights from the in-depth consumer research conducted for the project. We are grateful to our learning circle members for agreeing to share these findings more widely.
Facebook appears to be 'the' social medium that is most relevant to remembering people who were loved and lost. In-Memory Insight. The use of social and digital media in-memory