Legacy Futures

There’s a headline saying the UK death rate reached a record low last year.

Read the latest public briefing from our Digital Legacy Insights programme. The study looked at online wills from a consumer perspective to shed light on the motivations and behaviours of those choosing to create wills online, as well as the role charities play in the space.

Read the latest public briefing from our In Memory Insight programme, where we take a deep dive into in-memory products, understanding how they are evolving, and exploring what’s next.

In a general election, many charities use the opportunity to engage with politicians and the public on their causes and issues, to make them relevant to the campaign. Of course, they need to be mindful of the guidance on election activity from the Charity Commission and the Electoral Commission. (Should you need help with that, the NCVO has useful information.) But what will it mean for legacies?

New data released by Legacy Futures reveals that charity sector investment in legacy fundraising has grown considerably in recent years, likely reflecting both growing awareness of the importance of legacies in charity sustainability and hard work in securing budget for legacy marketing.

The programme aims to drive discussion on the value of digital legacy fundraising and gain a deeper understanding of how charities are using digital and social media to inspire and inform legacy donors.