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Turning insight into action

Insight is only useful if it leads somewhere. This month’s Everything Legacy looks at how research, experience and collaboration are being turned into practical action across legacy fundraising and administration.

Inside the September edition

  • Behind an award-winning legacy campaign – discover how St John’s Hospice used audience insight to shape its I’ll Always Remember campaign and exceed its legacy enquiry target.
  • Making legacy notifications more accessible – following our Remember A Charity Week announcement, find out how charities can now register free with Smee & Ford’s National Legacy Notification Service.
  • From lifetime giving to lasting impact – Claire Routley explores why major donor and legacy fundraising could benefit from a more joined-up approach.
  • Welcoming James Stebbings – meet our new Head of Legacy Administration and hear his thoughts on the future of the profession.
  • Got a tricky legacy property? – discover the new Legacy Property Clinic from Probate.Auction.

Plus, we meet Sharon Comfort, Strategist at Legacy Futures, and share some of the latest events, resources and opportunities from across the sector.

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