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SPEAKERS

Claire Routley

Consultancy Director

EVENT DATE

04 June 2026

Developing an innovative new legacy events programme at Tearfund

Events play a vital role in legacy fundraising, offering supporters a meaningful way to connect with a charity’s mission—especially in international development, where direct experience of impact is rare.

This session shares a practical case study from Tearfund, showing how an inspiring and achievable legacy events programme can be created with limited time and resources. Working with Legacy Futures and Raising Agents, Tearfund combined specialist legacy insight with event design expertise to shape an innovative approach.

The session outlines learning from supporter research, internal engagement, idea development, and live delivery, highlighting what worked, what didn’t, and how the programme evolved through testing. A standout element was an immersive “choose your own journey” activity that brought supporters closer to Tearfund’s work.

Delegates will leave with practical, replicable steps for designing legacy events that balance inspiration with realism and deliver meaningful, lasting engagement.

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