Join us in person to explore how brands build trust over time and inspire lasting legacy giving.
What if your charity's most valuable legacy asset isn't your next campaign, but the trust you've spent years building?
Legacy giving is having its moment. As charities face increasing pressure on traditional income streams, the opportunity is huge. But there's a catch: nobody leaves a gift in their will because of one great campaign. They do it because they trust you. And trust takes years to build.
Join The Kite Factory and Legacy Futures for a morning of fresh perspectives, honest discussion and practical insights exploring the relationship between brand, trust and legacy giving, and why the rise of AI is changing the way supporters discover and evaluate charities.
We'll be tackling some big questions:
In this session we’ll explore who gives and why and, importantly, why gifts in wills are good not only for organisations but for the people who support them.
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Life beyond the Free Will offers.
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Lessons from North West Air Ambulance Charity.
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