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One-day training course, in person at Cafod, London SE1.

Successful legacy fundraising is all about getting a variety of elements right and there is a lot you can do with your audience data to uplift response, engagement and your eventual legacy income.

In this one day course Claire Routley and Stuart McCoy will cover the essential, and some of the more innovative, data strategies to impact legacy fundraising success, including the key drivers of response, finding new and emerging legacy audiences, best practice targeting, essential legacy reporting, income forecasting and more.

The day will also be a valuable opportunity to meet and catch up with legacy fundraisers from other charities.

Pinpointing Pledgers is aimed at legacy fundraisers, data insight professionals working with legacy audiences and agency teams that focus on growing legacy income with their clients.