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Stories of grief and what charities can learn from them

Location: Glasgow

Introduced by Nancy Everson - In-Memory Consultant at Legacy Voice - this inspiring and insightful in-memory fundraising session begins with a collection of powerful stories. Each story demonstrates the individuality of a person’s experience of grief.

Nancy will start by exploring some of the different ways that people experience grief, and how supporting a charity in memory of a loved one can bring therapeutic benefits.

In the second half, she’ll suggest what charities can learn from these stories and experiences, drawing from insights from Legacy Voice’s own supporter research findings and knowledge of in-memory giving.

This is chance for fundraisers to deepen their understanding of in-memory supporters’ needs and expectations when choosing to support a charity in memory.