The In-Memory Insight – Remembering Together report shows that the in-memory giving market has grown “significantly” over the past decade and is “a lot larger than charities appear to be recording”.
Legacy Foresight looked at the size, shape and scope of in-memory giving in the UK, collecting data from activities of more than 2,000 members of the UK public and a “learning circle” of 48 leading British charities. The report finds that group in-memory fundraising, when three or more people fundraise in memory of someone they have lost, is on the rise, totalling 41% of in-memory income.
Civil Society
New data released by Legacy Futures reveals that charity sector investment in legacy fundraising has grown considerably in recent years, likely reflecting both growing awareness of the importance of legacies in charity sustainability and hard work in securing budget for legacy marketing.
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Delegated authority allows charity trustees to assign some of their powers to internal committees, individual trustees, or employees, so they can carry out specific tasks or make certain decisions on behalf of the charity. In particular for us to allow key decisions in Legacy Administration.
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When talking to a charity fundraising director recently about getting trustees and other senior leaders on board with investing in legacies, she said: “Legacies is the equivalent of climate change. It’s so far ahead, people don’t want to invest in it.”
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