Charity Digital takes a high-level view of the reports and other benchmarking tools they like and what to consider when using them.
Charity Digital
Built on decades of experience. Reimagined for the future.
For decades, Smee & Ford and Legacy Futures have been at the heart of the UK’s legacy giving sector. Together, we’ve helped hundreds of charities understand and grow their legacy income.
Legacy Navigator is a transformative resource where market-leading legacy data meets expert insight and peer support to help your charity grow gifts in wills income with clarity and confidence.
We’re proud to share that Legacy Futures is officially a Certified B Corp, joining a global community of businesses committed to balancing purpose with profit.
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2024 data shows that 6.2% of all fundraising spend focused on legacies – an increase of 31%. With this rise in investment comes a note of caution; legacy giving should never be viewed in isolation, nor should it come at the expense of other fundraising streams such as community or individual giving.
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When it comes to legacy giving, it’s not always the biggest estates that make the biggest difference. In a bid for greater understanding of this concept, we’ve taken a deep dive into our data and new analysis from Legacy Futures and Smee & Ford has revealed that estates worth £1-3 million are the most impactful group for charitable giving.
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