In 2023, post Covid and in the midst of a cost-of-living crisis, it was time to relook at boomers, to see what has changed for them over the past four years. It was also time to start looking further into the future by considering Generation X, who are now at a similar age and stage to boomers when we first looked at them.
The focus of the research programme was to understand where boomers are at now and identify similarities and differences between them and Generation X, along with the opportunities and challenges that they represent for charities and legacy fundraising in the future. We also carried out market sizing and updated our legacy forecasts to 2060.
This briefing report outlines key topline findings from all our research and analysis and we are grateful to our 34 learning circle members for agreeing to share this information more widely with the sector.