Donating at or after a funeral is the most common and long-established way to give in memory, representing 38% of all in-memory donations.

This publicly available briefing draws on insights from our consumer research, surveys and in depth interviews to focus on one particular area of our findings: funeral directors’ attitudes towards charities and their view of the relationship.

In this report you will learn

• About the influence of a Funeral Director
• The nature of Funeral donations
• Trends in funeral giving
• Motivations of Funeral Directors