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Donating at or after a funeral is the most common and long-established way to give in memory, representing 38% of all in-memory donations.

This publicly available briefing draws on insights from our consumer research, surveys and in depth interviews to focus on one particular area of our findings: funeral directors’ attitudes towards charities and their view of the relationship.

Our findings show that two-thirds of recent funerals featured a donation to charity. In-Memory Insight. Funeral directors and their relationship with charities

In this report you will learn

  • About the influence of a Funeral Director
  • The nature of Funeral donations
  • Trends in funeral giving
  • Motivations of Funeral Directors