With such a diverse digital domain it can often be difficult to identify, thank, steward and build relationships with supporters across so many different platforms. Digital transactions are certainly quick and convenient for in-memory supporters to use – however they may also be less engaging – so in future charities may need to develop relationships with digital in-memory donors in different ways. We are grateful to our learning circle members for agreeing to share this information more widely.
More than 7 million people in the UK have donated to a good cause through Facebook’s birthday fundraisers, virtual challenge events, tribute fundraisers, and via the donate button. Facebook Fundraising Benchmark Report, UK and Ireland, GivePanel April 2022