Home Legacy Futures logo

Sector-wide, there has been a refocusing of energy in the area of rememberance with benefits already being felt by donors and charities alike.

The theme of the 2015/16 research programme was in-memory products. This report summarises the scope and conclusions of the desk research that underpinned the subsequent consumer research and charity case studies. We are grateful to our learning circle members for agreeing to share these insights more widely.

One-off remembrance events appeal to many people and can be a great way of staying engaged before, or without, the longer-term commitment of Tribute fundraising. In-Memory Insight. Lifting the lid on in-memory products

In this report you will learn

  • What other charities are doing and what products are out there.
  • Tribute funds and the Donor Journey
  • Opportunities for growth in this area