The Invisible Legator project aimed to measure, profile and understand the motivations behind these donors. Rather than second-guess the motivations of deceased supporters, the Invisible Legator project focused on living people who have written charitable wills, probing their thoughts and feelings about the charities they have included in those wills.
Those disclosing their bequest have the most regular and frequent connections – 91% are in current contact with their charity. Legacy Foresight. Uncovering the Invisible Legator