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Our flagship programme - benchmarking, analysing and forecasting trends in legacy giving.

Legacy Futures Team

Shape your future legacy income forecast and fundraising strategies

We first analysed the UK legacy market in 1994. Working with a group of 13 leading charities. That project laid the foundations for today’s Legacy Monitor programme.

Legacy Monitor is now a consortium of over 80 charities - ranging from market leaders Cancer Research UK, RNLI and RSPCA to rising star legacy brands such as Maggie’s and WaterAid. Last year, our consortium members received £1.8bn in legacy income and 59,000 gifts in wills.

Legacy data from our members is combined with big picture economic and social trends to create an in-depth analysis of the British legacy sector. The programme covers almost half of the British legacy sector by income.

Legacy Monitor can help you to:

  • Keep up to speed with the very latest trends
  • Assess your performance against the market, and your closest peers
  • Develop your legacy fundraising strategy and plans
  • Produce income forecasts and targets
  • Raise internal awareness of the drivers of legacy giving
  • Network with fellow legacy professionals
  • Shape collaborations with other charities

The legacy market outlook and consortium data with UK market trends, deaths and UK economic drivers collated in dedicated reports to the sector have been instrumental in our forecasting work and I have been most grateful for this information through our membership of Legacy Monitor. Head of Legacy Administration, Blue Cross

Legacy Monitor UK prospectus

Caroline Waters

Want to know more?

For more information, contact Caroline Waters

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